On December 20, 1996, Warner Home Video was one of the first major American distributors for the then-new DVD format, by releasing the films Assassins, Blade Runner: Director's Cut, Eraser, and The Fugitive on DVD in Japan and on March 24, 1997, in the United States with Blade Runner also being a launch title for the region there.[9] Warner Bros. executive Warren Lieberfarb is often seen as "the father of DVD". Lieberfarb's successor, Warner Bros. executive James F. Cardwell was recognized in paving the way for WHV's strategic positioning in next generation technologies such as High Definition DVD (HD DVD), electronic sell-through and portable video. In 2003, Warner Home Video became the first home video releasing company to release movies only on DVD with no VHS equivalent.
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