Universal Creative designs and creates themed attractions, rides, and resorts, for Universal Parks & Resorts. Its divisions include master planning, creative development, design, engineering, project management, and research and development. The Universal Creative team is composed of artists, architects, engineers, designers, producers, builders, writers and more who design and create all of the themed entertainment experiences for Universal Parks & Resorts.
It is best known for its design of immersive experiences based on NBCUniversal and third-party intellectual property. Notable classic and modern licensed properties used by Universal Creative include Harry Potter works and films, Dr. Seuss properties, The Simpsons, Jurassic Park, Spider-Man, Transformers, Despicable Me, and Nintendo franchises.[1][2]
The company, headquartered in Orlando, operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan, and China.[3] Universal Creative often collaborates with a wide variety of external themed-entertainment design companies, including: Forrec, THG Creative, and P+A Projects.[4][5][6]
