The Land of Boggs

The Land of Boggs is a YouTube channel that makes comedy-based and relatable videos. The Land of Boggs has always been intended to be a short-form animated project. BuzzFeed takes what Sievers describes as a “Sanrio” approach, testing new animated characters each year and seeing what sticks. From that method has emerged properties like Good Advice Cupcake, who has 2.4 million followers on Instagram, as well as the aforementioned Weird Helga, who has 761,000 followers on Instagram. Boggs also gained a foothold on Instagram, amassing more than a million followers, then TikTok came along, and it just made sense to start posting Boggs videos there too. And, like on Instagram, Boggs found success: It currently has nearly 5.5 million followers, and gets 20 million views per month, BuzzFeed says. Now, The Land of Boggs brings nearly 80 million views a week–a week, not a month–and it’s nearing 800,000 subscribers. Sievers still doesn’t know what happened; there’s no way to tell whether one particular video caught on and prompted traffic to the others, or if multiple videos caught the eye of the Shorts algorithm.