Star Creatives (also known as Star Creatives TV) is a television unit of ABS-CBN Film Productions, established in 1997 to produce telenovelas for the ABS-CBN television network. It started its television venture in 1997 with Esperanza, a soap opera starring Judy Ann Santos in the title role. Its ratings peaked at 68% on one of its episodes in 1997, making it the record holder of the highest-rated episode for any local series on Philippine television. After Esperanza ended, it was followed by Labs Ko Si Babe, the first romantic comedy television series in the Philippines starring Jolina Magdangal and Marvin Agustin. When Labs Ko Si Babe bid farewell on air, Star Creatives produced another highly successful soap opera Pangako Sa 'Yo in 2000 starring Kristine Hermosa and Jericho Rosales. Its ratings peaked at 64.9% on its finale episode, marking the highest rating for any series finale episode on Philippine television. Pangako Sa'yo also became popular abroad, notably across Africa and Asia. It was followed by another successful series Kay Tagal Kang Hinintay (2002).
In 2008, its most expensive television production Lobo (known internationally as She Wolf) received the Banff World Media Festival for best telenovela program and earned Angel Locsin an International Emmy Awards nomination for performance by a female actor - the country's first overall acting nomination ever on the awards show. Sana Maulit Muli (2008) also gained a following in Taiwan when it was dubbed in Taiwanese Minnan. Kahit Isang Saglit (2008) became a finalist in the 37th International Emmy Awards. Its 2010 production Magkaribal became a finalist in the 2011 New York International Independent Film and Video Festival for best telenovela. Budoy (2011) was also a finalist at the 2013 New York Festivals International Television and Film Awards. Bridges of Love (2015) is the first Philippine telenovela to be released in Latin American countries including Peru. Soap operas produced by Star Creatives have been subtitled and dubbed into several languages including English, Spanish, Turkish, Khmer, Mandarin, and French, and most notably those that are targeted to Asia Pacific and South Africa. One of the programs dubbed in French is Kay Tagal Kang Hinintay which will cater to French-speaking audiences in Africa and Europe. Star Cinema has also produced TV promos, spots, and specials for the ABS-CBN network. In 2011, Star Cinema spent ₱12 million for the Philippine National Anthem video clip on ABS-CBN network.
