Smyths Toys Superstores

Smyths is an Irish multinational chain provider of children's toys, games and entertainment products with over 297 shops throughout western and central Europe. The business is owned by the Smyth family. The company is headquartered in Galway, with other offices in Belfast and London. The group's turnover reached €1.465 billion in pandemic-hit 2020 with the majority of sales coming from the UK market while in 2023 the group turnover exceeded €2 billion.