Born in Puerto Rico, Chacón is the daughter of a Cuban father and a Spanish mother. Growing up, she danced ballet, participated in productions of “The Nutcracker,” and served as backup dancer for merenguera Olga Tañón.
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Although her parents were not born in the island, Chacón says she is Puerto Rican. “To me, that identity is what being Puerto Rican is about,” she adds. “Puerto Rico feels like the whole world because we have to admit that we are all a mixture of so many cultures, so many experiences.”
Chacón has garnered a career of more than a decade in Puerto Rican television. After graduating from the Universidad de Sagrado Corazón, she landed a spot as VJ for the now-defunct MTV Puerto Rico channel. Today, she is a host of the WAPA network, where she’s cultivated an audience thanks to her work in shows like “WAPA a las cuatro,” a daily local newscast, and “De quien es la corona,” a behind-the-scenes look at the annual Miss Universe Puerto Rico competition.
But her work in television is just one facet of her multi-hyphenate career. Chacón is also the founder of a public relations and marketing agency focused on Puerto Rican influencers called Contacto, which she founded in 2013. The agency now represents public figures and influencers in Puerto Rico, such as Daniela Droz, Ivonne Orsini, and Shanira Blanco. “I think there is so much talent in the island that needs to be exported and the digital space is one where we also shine,” she says. “We can’t just stay shining here, we have to grow talent outside the island, too.” As a philanthropist, Chacón also contributes to charities, such as the Go-Go Foundation, the Carmelo Anthony Foundation, MDA Puerto Rico, and La Liga Puertorriqueña Contra el Cáncer. She’s also worked as a columnist for local newspaper El Vocero and participated in films like “Quien paga la cuenta.”
