"Never Ever" is a song by English-Canadian girl group All Saints. Written by All Saints member Shaznay Lewis along with co-writers Robert Jazayeri and Sean Mather and produced by Cameron McVey and Magnus Fiennes, it was released on 10 November 1997 as the second single from their debut album, All Saints (1997). The song later appeared on their compilations All Hits (2001) and Pure Shores: The Very Best of All Saints (2010). Lyrically, the song talks about the girls' feelings about their first expressions after a sudden break-up, where the girls' query what they did wrong in the relationship.
"Never Ever" is All Saints' highest-charting single to date, peaking at the top of the charts in countries including Australia, New Zealand and the United Kingdom, while it peaked in the top 10 in countries including Ireland, Sweden, Canada, the Netherlands, France, Switzerland, Norway, Austria and the United States. As of June 2019, it is the third best selling single by a girl group of all time in the United Kingdom, only behind "Wannabe" by the Spice Girls and "Shout Out to My Ex" by Little Mix.[1]
Two music videos were shot for the single: the European and Australian version, and an American version, due to the mass success in those countries. The North American featured the group in a church, while the European/Australian version featured the group near a swimming pool and in their homes. At the 1998 Brit Awards, "Never Ever" won British Single of the Year and British Video of the Year.
