Flat Eric

Flat Eric is a fictional character, a yellow puppet, who gained fame from a series of Levi's commercials in the UK. He was created by Quentin Dupieux and built by Jim Henson's Creature Shop. The commercials, directed by Dupieux, featured Flat Eric and his human sidekick, Angel, in a series of humorous and nonsensical scenarios. The character's name came from an original idea for a commercial that involved having a car run over his head and flatten him, but the idea was never used, and the name stuck. Flat Eric's popularity led to a music video for the song "Flat Beat," which was also directed by Dupieux. The music video, featuring Flat Eric, was released on VHS and later on digital platforms. The song "Flat Beat," created by Mr. Oizo (Dupieux's musical alias), became a cultural phenomenon and is still remembered today. The commercials and music video, featuring the quirky Flat Eric, became a cultural touchstone, influencing music and art in the late 1990s and early 2000s. The character's enduring popularity has led to Flat Eric merchandise and even a cameo in the mobile game Crossy Road.