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Known For

David Falk is known for:

  • One Man and His Shoes
    'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
  • Michael Jordan to the Max
    This documentary showcases basketball player Michael Jordan's awe-inspiring moves, providing behind-the-scenes and on-the-court action, including footage of Jordan and the Chicago Bulls going head-to-head against the Utah Jazz in the 1997 NBA Finals. Phil Jackson and Bob Costas are interviewed (among others), and the awesome soundtrack includes songs by Earth, Wind and Fire, Fatboy Slim and Freddie King.

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Biography

David B. Falk (born 1950) is an American sports agent who primarily works with basketball players in the National Basketball Association (NBA). He began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordan's career. Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995.