Fan CastingYo soy Betty, la fea

Taking place mainly in Bogotá, Colombia, Betty La Fea is essentially a Cinderella comedy about the rise of poor, ugly 'Betty' Pinzón and the fall of rich, handsome Armando Mendoza. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a famous clothing manufacturing company. But his scheme is doomed for his faulty mathematics. Because Betty, his secretary (and economics wizard), is in love with him, she helps Armando deceive the board of directors as he loses money and brings the company to ruin. The story has three movements: 1) Armando's foolish destruction of Eco Moda, 2) Betty's flight from the disgrace and her vacation in Cartagena where she undergoes an emotional and physical transformation, and 3) Betty's return to Eco Moda, where she is installed as new president.