Dr. Facilier (commonly known as the Shadow Man) is the main antagonist of Disney's 2009 animated feature film The Princess and the Frog. He is an evil, smooth-talking witch doctor who plots to rule New Orleans with help from his "friends on the other side". Having come from a poor background, Facilier grew to resent the rich and prosperous—none so much as the most powerful man in the city, Eli "Big Daddy" La Bouff. Facilier sought to supersede his rival using voodoo and pawns while offering the souls of New Orleans' denizens to his "friends" as recompense. Since his inception, Facilier has garnered critical acclaim and major popularity with fans, making him one of Disney's most popular villains. In response, he quickly became a primary member of the Disney Villains franchise, and he is also the first member who is an African-American. He is voiced by Keith David.