Villains and evil characters tend to wear excessive, dark-colored makeup on and around their eyes. The key word here is "excessive," as in "singlehandedly keeps a cosmetics company in the black" (no pun intended). There are a few ways for the character to apply the Evil Eyeshadow: there's always some on the eyelid accompanied with mascara to darken and lengthen the eye lashes, and the "excessive" extra can be applied as upper or lower eyeshadow... or both to go the extra villainous mile.
Fan Casting
Maleficent
The Evil Queen
Ursula
Florent L'Belle
Cruella De Vil
Lady Tremaine
Mother Gothel
Zira
Ms. Fortune (Toonstruck)
Zeena
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