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This contrast exists to emphasize both characters by comparison, showing how cool the popular kid is and how dorky their best friend is. Often this trope serves the primary purpose of making the popular kid likeable and sympathetic to the audience because they're risking social judgement and a drop in the Popularity Food Chain by continuing their friendship. This relies on the idea that the less popular character has nothing to lose from the friendship (socially) and only benefits from it.

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Physical Appearance of Cool Kid and Loser Friendship
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