Gabrielle Bonheur "Coco" Chanel was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post–World War I era with popularizing a sporty, casual chic as the feminine standard of style. This replaced the "corseted silhouette" that had earlier been dominant with a style that was simpler, far less time-consuming to put on and remove, more comfortable, and less expensive, all without sacrificing elegance.
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