Marvin Acme is the head of the Acme Corporation and owner of Toontown. He is a bald, middle-aged gentleman with an eccentrically jovial, lighthearted personality who loves and cares deeply for the welfare of all Toons. He promised the Toons that in the event of his death, they would inherit Toontown, as stated in his will. Acme is also something of a prankster, as he likes to play harmless practical jokes on people sometimes.