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Gregory "Greg" Heffley is the central character of the series. He is depicted as the middle son of Frank and Susan Heffley, and an 11–12-year-old middle school student who aspires to be massively popular above everything, despite not everything leaning in his favor. He is shown to frequently go to great lengths to achieve popularity, even if it means displaying antagonistic behavior or abusing his best friend, Rowley. However, he also occasionally demonstrates a degree of kindness in some of his actions when he’s able to put this goal aside.

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