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The Jilly Bing company was created by Elenor Mak in order to represent, empower and inspire young Asian-American girls. Founded in June 2022, the brand has recently began selling its first doll, the titular Jilly Bing, in August of 2023, with plans announced for at least two more dolls on the way. Received tremendously positively, the doll sold out of its first run, pre-orders enabled for the later holidays.

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